Fulbright Experience:
Fulbright Nehru U.S. Scholar, India

About Dr. Jue-Rajasingh:

As an assistant professor of strategic management at Rice University, I examine how new ventures and emerging industries come to be understood and accepted by customers, investors, and other stakeholders.

I focus on social innovations such as clean cookstoves, water treatment technologies, and biodegradable sanitary products, studying how they are developed and scaled in contexts like East Africa and India. Using mixed methods, I aim to understand how markets form around innovations intended to improve lives. 

I care deeply about the role of businesses in addressing social inequality, environmental sustainability, and international development. Before academia, I co-founded Essmart, a social enterprise that supports the adoption of life-improving technologies in rural India, where I also completed a Fulbright fellowship. That experience continues to shape the questions I ask in my research. 

I teach advanced strategic management to both undergraduates and full-time MBA students at Rice Business (BUSI 431 and MGMT 571, respectively). I have been recognized as one of Poets&Quants Best 40 Under 40 Business Professors.

I received my SB in Economics and SB in Urban Planning from MIT and my Master in City Planning (international development) from MIT. I completed my PhD in Strategy and Sociology at the University of Michigan. 

What I like most about Rice/Houston:

The diversity, food, and down-to-earth people.

What I like most about the Fulbright Program:

I most appreciate the Fulbright program's emphasis on cultural exchange, not outputs. Even though my research hit a few snarls, many of the relationships I made were for life. I return to India regularly. 

Fun fact about me:

After a trip to the Tibetan plateau in college, my interest in environmental sustainability led me to try dumpster diving. Trader Joe's supplied some of the best free meals of my life.